5 - The New Age of Marketing: Merging B2B and B2C Strategies for Greater Impact

5 - The New Age of Marketing: Merging B2B and B2C Strategies for Greater Impact

5 - The New Age of Marketing: Merging B2B and B2C Strategies for Greater ImpactPaula Chiocchi
Published on: 25/03/2025

In this episode of The Marketing Vanguard, host Paula Chiocchi, founder and CEO of Outward Media, converses with Kenton Knoepfler, VP of Audience Practice at IPG Media Brands. They explore audience targeting, AI integration in marketing, and the evolving B2B landscape. Kenton highlights the importance of understanding client goals, balancing brand awareness with performance, and leveraging data for effective campaigns. The episode underscores the need for continuous adaptation and innovation in marketing strategies to navigate the competitive landscape successfully.

B2B Marketing Strategies
Read more
2 - From Data to Dialogue: Transforming B2B Marketing with Personalization and Storytelling

2 - From Data to Dialogue: Transforming B2B Marketing with Personalization and Storytelling

2 - From Data to Dialogue: Transforming B2B Marketing with Personalization and StorytellingPaula Chiocchi
Published on: 04/03/2025

In this episode of the Marketing Vanguard: Leading Voices in B2B Innovation podcast, host Paula, Founder and CEO of Outward Media, interviews Julie Neumark, Founder of Neumarketing Group. They discuss key trends and innovations in B2B marketing, emphasizing audience engagement, AI's role, and the importance of understanding Ideal Customer Profiles (ICPs) and personas. The episode offers actionable insights for B2B marketers aiming to enhance their strategies and effectively reach their target audiences.

B2B Marketing Strategies
Read more